Brand identity · 7 plates from the manual

Iusim — brand book

A visual-strategy studio for high-value real estate, set in near-black and ivory: quiet luxury, built as an interactive manual.

Made with AI assistance

The cover: mark, wordmark and the line “The visual engineering of liquidity”.

Signature and logo: light and dark versions, the mark alone and the isolated wordmark.

A palette of greys between near-black and ivory, with the light scale for print.

A serif display for the brand voice, with full alphabet and figures.

Business cards in both versions of the identity.

The philosophy behind the brand, in its own words.

Voice and vocabulary: words to use, words to avoid.

Iusim

A cinematic institutional site for a visual-strategy studio serving high-value real estate.