Molde
One master. Every format. On brand.
Molde is a Figma-inspired layout studio for automotive retail advertising. It takes one approved master (vehicle, offer, legal copy, seals) and unfolds it into every format a dealer campaign needs, from 1080×1920 stories to 360×80 micro-banners, with brand guardrails, a human-approved pilot per format and versioned review. It productizes a production system that turned out 400+ final pieces for dealer campaigns across eight automotive brands in September 2026, and was validated against those real jobs.
Internal production tool (restricted access)
- 400+
- final ad pieces in delivery folders, September 2026
- 25
- output formats, from 360×80 to 1920×1125
- 8
- automotive brands
- 165
- versions tracked, none overwritten
Molde editor: a format rail with live thumbnails and per-format checks, a proofing stage with safe margins and zones, and an inspector. Dealer address and layer names are blurred.
One master in, every format out
Frames are shown at their true relative size.
How it works
- 1
One master in
Drop the approved master and the client reference. The original is read, never modified; every element keeps its live text and vector shapes.
- 2
Frames, roles, auto-layout
Elements are understood by role: vehicle, offer, legal, seals, brand. Lockups move as blocks, and frames follow Figma-style constraints (direction, spacing, padding, hug or fill) so each format is recomposed, not shrunk.
- 3
Brand guardrails
A missing font blocks export instead of being silently swapped. The offer outweighs badges, legal copy stays justified, and the product keeps its shadow and ground. Blockers and warnings are visible for every format.
- 4
Pilot, then scale
A person approves one pilot per format. Only approved formats render every offer, at exact pixel sizes, from the same renderer used for the preview. The output is the final PNG/JPG, nothing else.
- 5
Review and versioning
Each piece is compared side by side, or as a diff, against the approved reference. Versions are immutable, approvals are bound to the exact file, and clients only see what has been released to them.
Prompts, templates and pipeline internals stay private. What you see here is the output and the interface, not the recipe.
The studio
In production
Dealer campaigns produced for Servopa, a multi-brand dealer group, through an agency. The automakers were not direct clients.
Audi
City-level retail offers for Audi dealerships in Curitiba, Cascavel and Maringá
BYD
Dealer retail campaign (BYD Servopa): 20 offers unfolded into 7 formats each
Volkswagen
Dealer sales-event campaign (Servopa): stories and site banners, versioned across revision rounds
Hyundai
Dealer offers (Servopa): site banners, square feed and link ads
GAC
Dealer banners for the 'Move Brasil' offer to taxi and ride-hailing drivers
Harley-Davidson
Dealership retail campaign, 2026 Softail and Touring lines, six formats per offer
Honda
Dealer campaign (Honda Servopa): one feed post unfolded into the full programmatic display set
Volvo
Dealer offers (Volvo Servopa): stories and feed
By the numbers
- 140
- BYD pieces (20 offers × 7 formats), first full batch within a ~14 h production window
- 90.7%
- of BYD pieces passed visual QA on the first full-scale run
- 99.7%
- pixel match to the Photoshop composite when importing a real BYD master
- 90
- Audi pieces from one master per offer (10 offers × 3 cities × 3 formats)
- 290
- automated tests in Molde's suite
- 2.7 min
- median per piece on a 25-piece Volkswagen run (72% approved first time)
Built with
- React 19
- TypeScript
- Vite
- Canvas 2D rendering (preview and export use the same renderer)
- PSD parsing in the browser and in Python
- Cloudflare Workers, D1 and R2
- Role-based access with signed JWTs
- Vitest