Brand identity · 7 plates from the manual

Gusmão — brand book

A tennis performance method with the look of leather, coffee and aged paper: one mark, a disciplined palette and a voice that never boasts.

Made with AI assistance

The signature: wordmark, ball-in-motion mark and the performance | training line.

Six colour versions of the signature, each tied to a background in the palette.

Leather, coffee, aged paper: seven named colours with a clear role for each.

Four type roles: a condensed display for force, a serif for nuance, a sans for reading, a mono for data.

The voice in one line: “The ball doesn't lie. The trained body answers.”

A social system where type changes and the colour stays recognisable.

Apparel mockups showing the mark on fabric.

Gusmão Performance | Training

A dark editorial site for a tennis performance method: biomechanics, specific strength training and data-audited technique.