Film & editing

Real-estate institutional

Connect View — institutional film

Location, architecture and arguments organized into one sales film.

Client
Connect View / MSMGroup
Format
16:9 · 1920×1080 · 2:01

Editing decisions

  1. Each argument becomes one word on screen, in the brand's lowercase dotted style: investment, Jurerê, security.

  2. A map pin drops on Jurerê before any building appears: location comes first.

  3. Demand is shown with press headlines on screen instead of being claimed in voice-over.

  4. It resolves on the MSMGroup mark drawn as a line, then rests on white.

Delivered

  • Horizontal master 1920×1080, 2:01
  • Version without call to action

Renders, aerials and stock footage were supplied material; the edit and motion bring them into one argument.

No generative AI
Cut map2:01 · 48 shots · average shot 2.5 s
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